Published on 13th June 2025
People these days are increasingly inclined towards any kind of technology they can lay their hands on. Smart technology at home has evolved from a luxury novelty to a genuine selling advantage. With the UK smart home market projected to reach £12.5 billion by 2025 and studies showing that properties with smart technology in home installations can see value increases of up to 5%, it’s clear that smart features are no longer just about convenience—they’re about creating compelling selling propositions that attract modern buyers and accelerate sales.
The statistics paint a compelling picture for UK homeowners. According to recent market research, 79% of people looking to move homes in the next five years want a smart home, whilst 39% of UK households already use smart home technology in 2024. This growing demand represents a significant opportunity for sellers to differentiate their properties in a crowded marketplace.
With a compound annual growth rate of 11.66% between 2024 and 2028, home technology expectations will only continue to rise. Properties without smart features risk appearing dated, while those equipped with the latest gadgets for a smart home can command premium prices and sell more quickly.
Devices like Amazon Alexa, Google Home, TaHoma Switch and other smart speakers have transformed how we interact with our homes. These voice-controlled hubs allow homeowners to control smart lights, thermostats, blinds, and even door locks using simple voice commands.
Integration with Amazon Alexa or Google Assistant shows buyers that the home is future-ready. Demonstrating control over multiple devices with a simple voice command during viewings can leave a lasting impression.
One of the most attractive benefits of smart home devices is their ability to improve energy efficiency. Smart thermostats learn household habits to optimise temperature settings and reduce energy usage—an especially appealing feature amid ongoing concerns over UK energy costs.
According to the Department of Energy (Gov. of UK), programmable thermostats can cut heating bills by up to 10%. Remote access and mobile app control further enhance the appeal of smart thermostats, especially to mobile-first buyers and severely help with the electricity bill.
Smart lights offer further savings and automation, adjusting brightness based on occupancy or natural lighting. Colour-changing and mood-setting options also add a lifestyle element that resonates with design-conscious buyers.
Smart blinds are an increasingly popular addition to energy-saving solutions. These automated window coverings can open and close based on time of day, sunlight intensity, or voice command. They not only enhance privacy and comfort but also improve insulation, helping regulate indoor temperatures and reduce heating and cooling costs.
For buyers, the convenience of controlling blinds via smartphone or voice assistant adds another layer of value to a connected home. When integrated with Wi-Fi and other smart home products, smart blinds become a subtle yet powerful selling feature.
Strong Wi-Fi connectivity is now essential for any modern home. Smart home devices require stable internet to function properly, and buyers expect reliable, fast broadband as a basic utility.
Homes equipped with an integrated smart home system—featuring compatibility with Amazon Alexa, Google Assistant, or Apple HomeKit—give buyers confidence that the technology will work seamlessly. The ability to easily expand or customise this system is a critical selling point for tech-savvy buyers.
Whether it’s controlling smart lights, adjusting smart blinds, or monitoring smart security, buyers want assurance that everything works harmoniously through a central, user-friendly platform.
Beyond convenience and comfort, smart home technology delivers real financial returns. Homes equipped with smart systems have been shown to sell up to 5% faster and for higher prices. With 77% of buyers expressing interest in smart home devices, the investment pays off in both speed and value.
Millennial buyers—who now dominate the housing market—are especially drawn to smart home products, with nearly 90% willing to pay more for homes with integrated smart features. Even among baby boomers, 65% say they’d spend more for home automation features like smart locks, thermostats, or smart blinds.
Sellers should start with high-impact upgrades. Begin with video doorbells and smart locks to address security. Add smart thermostats and smart lights to demonstrate energy efficiency. Incorporate smart blinds to showcase comfort, style, and insulation benefits. These enhancements are particularly effective during in-person viewings.
Smart speakers can act as a live demonstration tool. A simple, “Alexa, lower the blinds,” or “Google, turn on the hallway lights,” can instantly convey the lifestyle benefits of home automation in a way that resonates with potential buyers.
As buyer expectations evolve, homes without smart home devices risk being overlooked. Investing in smart technology at home ensures your property is viewed as modern, energy-efficient, and future-ready.
In today’s market, smart technology in home design is not just an advantage—it’s becoming essential. With the smart home market continuing to grow, investing in devices like smart speakers, smart thermostats, smart blinds, and smart security is a strategic move to enhance property value and appeal.
The evidence is clear: smart home products don’t just help homes sell faster—they help them sell smarter, and for more money.
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